The most immediate way to reach customers today is through a simple text message. Set up by a text marketing firm like 3Seventy and sent out easily by your business, the text is read within minutes by your existing clientele. With text messaging, your customers have opted in, taking this approach to direct marketing to a higher, more specific level.
In addition to assisting your company in setting up a mobile website (different from the traditional website customers and potential clients access on laptops and desktops), 3Seventy guides your business in adding short codes to existing marketing material. This code, usually a word – for instance, ‘text PIZZA to 73411 on your mobile device’ – allows consumers to choose to participate in your mobile ad campaign and receive texts from your business. After careful analysis on what will work best for your company – i.e. texts sent at regular intervals, or with coupons/offers ‘attached’ – a strategy is put into place that allows you to reach the potentially vast audience who use their mobile devices on a regular basis.
Since the advent of the internet, direct marketing tools have grown rapidly. Once monopolized by direct mail and home phone numbers, it’s thankfully now gone beyond annoying solicitations during the dinner hour and mailboxes stuffed with fliers, to clean, concise text messaging. The consumer’s behavior after receiving the text is measurable, making the investment in a text marketing plan quantifiable. Nearly 80% of smart phone users rely on their device to help them consider a purchase, with three-quarters of those users actually buying something as a result of a search.
Building a quality text marketing platform for your business is something about which you may know little. It’s why firms like 3Seventy exist. Setting up the opportunities for potential customers to receive texts is the first order of business. It involves a review of your company website and suggestions on how to improve the ease with which your present and future clientele can opt in.
With text marketing considered to be ten times more effective than putting an ad in the newspaper, it’s no wonder that businesses are investigating what’s best for the size and scope of their operation. Is local reach enough for your restaurant, or is it time to expand? Is your standard website set up to compliment your mobile site, and vice-versa? Should you include special offers and incentives with your text messages? Whatever path you choose, 3Seventy will ensure it’s a smooth one, leading to more customers in less time than you imagined.