Whether you’re just now considering a mobile marketing strategy for your business, or you’re looking to go beyond an already established mobile presence, it’s important to think about the power of SMS (short message service, i.e. text messages). And though you might consider yourself a DIY person, you’ll need an SMS provider to build your brand, engage your customers, create new ones, and/or manage and increase customer loyalty using SMS.
Just as not all businesses are created equal, not all SMS providers are the same. A successful SMS provider has to have a strong relationship with all mobile carriers in order to offer the best connectivity, delivery service, cost/benefit ratio, and flexibility to companies looking to expand or create a strong mobile marketing platform. Instead of paying five cents per text by going straight to AT&T yourself, for instance, an SMS provider ‘brokers’ deals with numerous wireless carriers, buying large amounts of SMS texts at a much lower price and then in turn, sells your business the texts at a slightly higher price but much lower than that nickel. In addition to saving you money, a good SMS provider delivers strong network coverage, an excellent technical support system, and a comprehensive web-based account management system so your business can keep track of its return on investment.
When looking for an SMS provider, consider what it is exactly that you want. Chances are, you’re not a technical genius and don’t understand how mobile text messaging for your business actually works. With an SMS provider like 3Seventy, you won’t just get text messaging services. Your company’s size and scope are taken into account, along with an analysis of your entire mobile marketing strategy. For instance, if the text message you’re sending to your consumers offers a promotion, your SMS provider should confirm that your online presence (a mobile website) can support the call-for-action.
There’s a reason SMS is so successful in today’s marketing environment. With 4 billion mobile phone users around the globe, and text messages read on average within three minutes of delivery, the possibilities of growing your business with the use of SMS and an SMS provider seem promising – because they are.
A quality SMS provider will take you through the steps of setting yourself up, from building a strategy that encourages prospective customers to opt in to your SMS campaign to the actual content of the texts themselves. At 3Seventy.com, you’ll find comprehensive knowledge of mobile marketing platforms, with an emphasis on mobile website design, SMS, and a support system to ensure you’re satisfied with the results.