If you own or run a business, you know how important it is to stay current on evolving marketing platforms. Nothing is moving faster than mobile marketing as people rely more and more on their smart phones and tablets to help them make decisions on what to buy, where to eat, and how to shop. Among the various aspects of this mobile world is the SMS gateway, the service provider or ‘broker’ for sending text messages directly to the consumer.
The statistics are impressive on the efficacy of mobile ads and SMS (short message service). According to Insight Express, mobile advertising – that is, any marketing delivered via a mobile device – is nearly five times better in key metrics such as brand favorability, awareness, and purchase intent than online advertising. It’s why SMS has become such an important tool in the wireless world. In order to use SMS in a way that makes sense, it’s critical that a business finds an SMS gateway to provide low cost texts, technical support for their delivery, strong network coverage and quality, and a web-based account management system to keep track of your mobile marketing investment.
Rather than take precious time away from your business by figuring out SMS on your own, firms like 3Seventy analyze your company’s size and scope and determine the best plan of attack. Their gateway services – as the middleman between your company and all the wireless carriers your prospective customers use – will provide not only the actual delivery of texts, but will confirm your mobile presence is appropriately set up to support your text content. Before an experienced, professional SMS gateway provider gets the ball rolling, they’ll design strategies for engaging potential customers and encouraging them to ‘opt in’ to a company’s mobile advertising campaigns by texting a number or code word to the business website. From there, a decision on what type of SMS to use is essential. Should the mobile text include a coupon, or simply provide information? What about a call-to-action? If so, does the business have a true mobile website to nimbly support the text?
At 3Seventy.com, you get an SMS gateway with extensive experience delivering impressive results. As a leader in the mobile marketing world, 3Seventy provides mobile solutions across a wide range of industries. In addition to mobile website design and SMS strategies, 3Seventy offers unparalleled technical support. They take care of details so you can take care of your customers.