3Seventy, Your Text Service Provider

Marketing Technologist, Chief Marketing Technologist, , Text Service Provider, Marketing Strategy

What is a Marketing Technologist? Do you consider yourself a marketer with significant IT or technology skills? Then you may just be a Marketing Technologist.  Some refer to themselves as data-driven marketers or content developers. Leveraging analytics and using experimentation to make better decisions is key to those of...


mobile payments, mcommcerce, mobile commerce, text to pay, text payments

  A Brief History of Mobile Payments In 1997, Coca Cola launched a project with a small number of vending machines in Helsinki that allowed customers to pay for their drink via text message. Later that year, Merita Bank used text messaging for bank account transactions. That was 10 years before the iPhone...


Hospitality Mobile Messaging

hospitality mobile messaging, hotels and resorts, text message marketing, in-app messaging

In-App Messages vs Text Messages Hospitality Mobile Messaging – which one delivers results for hotels, airlines and other travel companies? In-App messages (aka Push Notifications) are short messages sent from a mobile application that is installed on a user’s smartphone.  In-app messages can be sent even when the application is not...


Developers Don’t Take Holidays

Developers, Software Developers, Take Holidays, API, Api Integration, Text marketing

“Labor Day… is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.” – US Dept of Labor Do You...


Emergency Text Messages

emergency text message, text message, campus texting

Text-to-911 This is the ability to send a text message to reach 911 emergency call takers from your mobile phone or device. It can be a life-saving alternative in several situations. For those in the community who are deaf, hard of hearing or have a speech impediment, making a...


Resful API,

Mobile developers prefer RESTful APIs: is that a problem for enterprises?*   “Mobile app developers are not going to start developing for SOAP web services. Enterprises are not going to rush to replace massive earlier investments in SOAP even with the advent of mobile apps. Neither side is switching.”...


Marketers Need Data

  Your Omni-Channel Strategy   Let’s face it, communications have become more complex and customers are getting their information from multiple sources. We are living in a data-driven age where every customer wants to feel special and unique.  As marketers, we must create a consistent experience for customers across all channels...