3Seventy

Clinical Trials Improved By SMS

mhealth, mobile health, healthcare industry, text messages, text notifications

Recruitment and retention are ongoing problems for clinical trials, which forces the research organizations to constantly be working on outreach and communications with the patients. Despite numerous proposed strategies for effective recruitment, this continues to be a major challenge.  There are patients with communications problems such as the lack of home internet...


Mobile Health Market Forecast

mhealth, mobile health, healthcare industry, text messages, text notifications

It’s Time for the Medical Industry to Adopt Mobile Health Tools There have been some clear disagreements between doctors and patients over the past few years about how to handle their healthcare information. According to a recent survey completed by Medscape and WebMD, 84 percent of patients reported that technology should...



Marketing Technologist, Chief Marketing Technologist, , Text Service Provider, Marketing Strategy

What is a Marketing Technologist? Do you consider yourself a marketer with significant IT or technology skills? Then you may just be a Marketing Technologist.  Some refer to themselves as data-driven marketers or content developers. Leveraging analytics and using experimentation to make better decisions is key to those of...


mobile payments, mcommcerce, mobile commerce, text to pay, text payments

  A Brief History of Mobile Payments In 1997, Coca Cola launched a project with a small number of vending machines in Helsinki that allowed customers to pay for their drink via text message. Later that year, Merita Bank used text messaging for bank account transactions. That was 10 years before the iPhone...


Hospitality Mobile Messaging

hospitality mobile messaging, hotels and resorts, text message marketing, in-app messaging

In-App Messages vs Text Messages Hospitality Mobile Messaging – which one delivers results for hotels, airlines and other travel companies? In-App messages (aka Push Notifications) are short messages sent from a mobile application that is installed on a user’s smartphone.  In-app messages can be sent even when the application is not...


Developers Don’t Take Holidays

Developers, Software Developers, Take Holidays, API, Api Integration, Text marketing

“Labor Day… is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.” – US Dept of Labor Do You...