It wasn’t that long ago when businesses were figuring out the best approach to a traditional website where customers could find out more about the products and/or services a company offered. Now with the advent of ever-present smart phones and tablets, it’s essential, for key marketing strategies, to build a mobile website for your business.
Why a mobile website? Because the site you’ve created for a desktop computer is awkward when reduced to the size of an iPhone or Blackberry screen. With more and more potential customers using their handheld devices for instant access to directions, reviews, product and purchasing information, even phone numbers, it’s important for businesses to be nimble and quick with delivery. Companies like 3Seventy offer comprehensive mobile website services. They’ll integrate the critical information from your traditional site, retaining and enhancing the platform for your brand, while adding the necessary elements that make mobile websites so useful. With GPS-enabled directions, no one will have trouble finding your business. A touch-to-call phone number display allows the mobile user to communicate with your business in seconds. With a mobile website, ‘Contact us’ buttons can guide the client quickly to the sales department for purchasing information while allowing for further engagement with the customer.
At 3Seventy, every experience is a personal one. Just as all businesses are not created equal, mobile websites are not all the same. What works best for a restaurant might not for a clothing store. In-depth analysis of your company’s size and scope is conducted at 3Seventy and then, based upon your needs, a mobile website strategy is created. There are 4 billion mobile device users around the world. It takes little imagination to figure out how many of those are local and possible customers for your company. If each mobile device user is checking their screens dozens of times a day and utilizing them for their purchasing decisions, it’s essential to have a presence that allows for streamlined, user-friendly interaction for what your business offers.
Whether your current and future customers are using iPhones, Blackberries, iPads, Androids, or anything in between, a true mobile website maximizes their experience on a minimal scale. Even conventional laptops used at home while watching television are being replaced by mobile devices. Don’t burden users with a cumbersome, convoluted home page on your site. Allow 3Seventy to simplify the experience for your clients, while generating new prospects, by setting up a true mobile website that proves you’re agile in an ever-changing marketing environment.