The difference between a mobile website and a traditional one is design. Your traditional website that consumers access via their laptop or desktop computer is too cumbersome for a mobile device. Think about it. Smart phone screens are small. Customers aren’t using them for major research. They want their information simplified and easy to access with just a touch of their finger. Like Jack, the best mobile website design should be nimble…and quick.
Just as all businesses are not created equal, mobile marketing decisions differ from company to company. What works for a hair salon might not work for a restaurant. A mobile website design firm like 3Seventy analyzes a business’s former and current brand management and decides how to best integrate that into today’s fast growing mobile marketing platforms.
At 3Seventy.com, your company’s size and scope is considered before a design for your mobile website is suggested. An example of a successful mobile website homepage is one that includes a touch-to-call phone number, GPS-enabled directions, a simple ‘Contact Us’ form that allows your client to engage with sales, and purchasing option tabs that flow easily. Important also is a call-to-action request for the consumer to text a code or code word to your company’s website in order to receive text messages that may or may not include promotions, mobile coupons, and other special offers.
At 3Seventy, the design for your mobile presence on iPhones, Blackberries, Androids, iPads, and everything in between, is about simplicity. Just because you can include more on a webpage doesn’t mean you should. A mobile device user is usually looking for an immediate experience and the faster your mobile website moves, the better for your client. This agility is found within the design of your mobile site. Chances are, you don’t know how to create or implement the technology, which is why leaving the details to firms like 3Seventy is your best bet.
There are 4 billion mobile device users on the planet. It’s easy to imagine just how many of those individuals are within your company’s reach. With a mobile website design tailored to the needs of your business and sensitive to the interests of your customer base, you can expect a greater return on investment with the right mobile marketing platform. It all starts with a search. After that, separating your mobile site from that of your competitor’s is often a matter of design. At 3Seventy.com, that’s understood.