Not all advertising campaigns are created equal. Not all websites look the same. Marketing decisions are made based on need and cost, which is why today, with 4 billion mobile phone users world-wide, a mobile marketing strategy is essential.
The basic elements that make up a successful mobile strategy for your company are the creation of a true mobile website and SMS (short message service) delivery. A true mobile website, in contrast to a traditional site that users access on a laptop or desktop, is smaller (obviously) and designed with the scope and size of your business in mind. At firms like 3Seventy, the fundamental elements from your traditional site are streamlined, while retaining the brand management platform upon which a company has successfully built its reputation. In addition to keeping customers, an effective mobile strategy will grow your client base by engaging mobile device users in nimble ways. With customers opting in to your advertising by texting a number or code word to your company’s website, text messages can then be sent to their iPhone, Blackberry, Android, etc. in seconds. Strong data (from Luxury Daily) backs up the estimate that 90% of mobile device users read these texts within 3 minutes of delivery. That’s impressive.
Direct mail fliers clog up mailboxes and are often discarded before viewing. Print marketing in newspapers and magazines is passive. With a mobile marketing strategy for your business, you can successfully reach customers in this fast moving environment by engaging them through their smart phone or tablet that they look at dozens of times a day. Ignoring a mobile strategy for your business is ignoring the need to retain clients while identifying new consumers. Why would you do that?
Let’s talk about mobile text messaging. Mobile phone users rely on their devices like never before. They make purchasing decisions based upon instant information gleaned from their phone, so a strategy to engage them further is important. That’s why promotions, mobile coupons, and other special offers texted to consumers are redeemed at nearly ten times the rate of traditional advertising promotions. A strategy created for your company’s mobile marketing needs will allow you to see a larger return on your investment by reaching your clientele in the most efficient way possible – through their mobile devices.
At 3Seventy.com, you’ll realize that creating a mobile marketing platform for your business is simple because they take care of the details for you. Design and implementation of your mobile site and SMS strategy, left to professionals with a reputation for loving what they do and doing it exceptionally well, is the smartest move you can make in the fast moving world of mobile technology.