In addition to building a mobile website, it’s essential to engage potential customers by having them ‘opt in’ to your SMS marketing tools by texting a code or code word to the company’s website. Along with receiving texts alerting them to your business, it’s extremely useful to offer incentives, like promotions or mobile coupons. According to Mobile Commerce Daily, mobile coupons have a redemption rate ten times higher than that of traditional print coupons.
With 4 billion people on the planet using their mobile devices to drive their purchasing decisions, it’s vital that your mobile marketing tools are up to date. With mobile coupons delivered as texts to your customer’s iPhone, Blackberry, Android, etc. and viewed, on average, within 3 minutes, the chance of engagement is greatly increased. At firms like 3Seventy that specialize in optimizing a business’s mobile presence, it’s easy to integrate your current brand management on a traditional site to a mobile website. Once implemented, regular interaction with current and prospective customers isn’t just possible, it’s standard.
The regular and consistent use of mobile devices is driving marketing decisions. Instead of passive advertising, call-to-action strategies are taking over with mobile coupons becoming a favorite tactic. Incentivizing a text by adding a coupon inspires the customer to engage. The ease at which the customer can use the coupon is important and 3Seventy specializes in simplicity. Chances are you’re not a technological genius. Working with 3Seventy allows you to concentrate on your clients and leave the mobile marketing details to a firm that knows what they’re doing. After careful analysis of your company’s size and scope, 3Seventy creates a platform that best suits your needs.
SMS with special offers and mobile coupons are delivered on a schedule to customers or future clients who have opted in to your company’s advertising. In other words, this isn’t just direct marketing. This is direct marketing to consumers who’ve already expressed an interest in the goods and services you provide. It’s why coupons attached to mobile messaging are so successful. They increase customer loyalty, which increases your bottom line.
Why mobile coupons? How often do people leave their clipped newspaper coupons at home? All the time. Printers often break down (grrrrr), leaving customers unable to print their online coupon. With a mobile coupon, they have a virtual discount in their hand on their mobile device. And with targeted marketing, your company can send a specific coupon to a specific customer’s smart phone, leaving the impression that you’re aware of their unique tastes. Who doesn’t like to feel special?
Among today’s vast marketing choices, it’s a no-brainer to consider the effectiveness of mobile coupons. 3Seventy will take care of the rest.