August 14th 2014
What Are the 7 Deadly Sins of Mobile Marketing? (InfoGraphic)
Even though we are seeing mobile marketing being used all over the place, many mistakes are still being made. Whether the problem is compliance, basic marketing rules or just common sense. These are the seven “deadliest” mobile marketing mistakes.
April 15th 2014
Former DoubleClick executive John Wright to guide next stage growth efforts for 3seventy’s mobile messaging engagement platform
3seventy, a leading global provider of mobile engagement solutions, today announced the appointment of industry veteran John Wright as the company’s CEO and member of the Board of Directors. In this executive role, Mr.Wright will guide all aspects of 3seventy’s business to include: sales, finance and engineering, with a focus on maximizing 3seventy’s trajectory growth stage.
With more than 20 years of experience in sales, marketing, and executive leadership from start-ups to $1B public companies, Mr. Wright started his career with Acxiom Corp as a database analyst and later moved into sales and was one of the first members of their digital team. In 1998 Wright joined one of the early pioneers in email marketing, Flonetwork, and was instrumental in its growth to over $30M in revenue in 2 years and its eventual sale to DoubleClick in 2001, now Google. Most recently serving as Chief Sales Officer with international shipping and logistics company MyUS where he oversaw client and revenue growth to a successful exit of the company.
Read the full release about sales and marketing veteran, John Wright
April 9th 2014
Research Firm BDC Publishes Analysis – The Top Mobile Marketing Company
BDC, the leading software business marketplace today published the in-depth analysis of top app marketing companies.
Washington, April 08, 2014 BDC, the leading software business marketplace today published the in-depth analysis of top mobile marketing companies. The analysis is derived from a rigorous evaluation process that includes benchmarking the competitiveness of top mobile app marketing companies. BDC through their analysis aim to provides a credible resource for clients to find top companies in the competitive app landscape.
“We continuously look for opportunities to provide our clients solutions to challenges in the app development process. As app economy becomes hyper-competitive, clients prefer companies who deliver performance by driving app engagement and repeat app usage. The BDC analysis eliminates the complexity and difficulty involved in choosing the best app marketing company. It helps expedite the procurement process by identifying the top performers among the best app marketing companies,” says Mike, co-founder and director of BDC.
To help their client address the challenge of finding the top mobile marketing companies, BDC shortlisted 100 best mobile app marketing companies. BDC evaluated these app marketing companies across seven criteria including CPA minimization, brand recognition and best channel identification. Only ten top companies were eventually chosen for their excellent performance in each of the competitive benchmarks. The ten top app marketing companies are:
3Seventy A Leading Global Mobile Marketing Company:
A leading global provider of mobile engagement solutions, 3Seventy now offers businesses their proprietary technology Vector 370. Apart from the fully features mobile messaging platform, 3Seventy also delivers highly effective customer engagement strategies.
March 21st 2014
3seventy is now offering businesses a way to connect to existing and potential consumers through mobile marketing solutions
3seventy was founded on the belief that the text inbox is the most valuable real estate in marketing today. The mission at 3seventy is to provide businesses with effective tools and strategies to not only be invited into their customer’s true inner circle, but to remain welcome. Through thousands of campaigns and millions of text messages, 3seventy has developed and refined highly effective customer engagement strategies, with proven results. 3Seventy utilizes a large mobile marketing platform for businesses to receive unparalleled benefits. 3seventy’s rapid-launch mobile engagement platform enables small and global enterprises to harness the power of text and engage customers in a two-way conversation for intensified insights into consumer behavior.
3seventy’s proprietary technology, Vector370, quickly sends and gathers data that drives sales, increase revenue and achieves efficiencies. Vector370 has evolved through experience and insights gained from over five years of 3seventy guiding client engagement with their customers. This platform allows for maximum scalability, message throughput, and extensibility. Each capability comprising the service-oriented architecture is horizontally and independently scalable, having been built atop the Microsoft Azure cloud platform. 3seventy’s incomparable platform utilizes a Peer-to-Peer (SMPP) SMS API that sends messages extremely fast in real-time via a constantly available connection. Making it ideal for sending out frequent, high volumes of messages at high speed. Vector370’s platform connection to a Tier 1 aggregator ensures an extremely high degree of reliability and availability.
Vector370’s valued features include a global reach to 990+ operators in most countries with 5.5 billion subscribers. There is also a multi-lingual capability allowing businesses to connect on a large scale with their clients. 3seventy guarantees that all mobile marketing campaigns operate at the highest legal and ethical standards with Mobile Marketing Association (MMA) industry best practices and Cellular Telecommunications and Internet Association (CTIA) compliance built into the technology. Vector370 also includes a management portal that enables each business to set up and manage a full range of text campaigns along with reporting and analytics. The Customer Preference Center enables customers to select their communications preference, including text messaging, email, or third party channel of choice. 3seventy’s robust suite of APIs enables easy integration into a loyalty platform, customer relationship management, email, or any other custom system. This means matchless dialogue capabilities, market research, and so much more.
3seventy offers large or small businesses nationwide the best mobile marketing solutions. From creating campaigns and managing mobile marketing strategies to simply offering the Vector370 for businesses with established marketing plans – 3seventy is the leading choice for any mobile marketing movement. To learn more log on to: 3seventy.com.
March 1st 2014
Real Estate Marketing Tools
RE/MAX R4 was just fabulous this year! Now that you are caught up with all those phone calls that come only when you are out of the office and followed up with everybody from the conference, here is what you need to do next. Check out all the marketing materials from all the vendors. Just kidding. If you are dreading going through the pile, we have just the thing for you. Below is our list of top real estate marketing tools you will definitely need for the year ahead to grow your sales and business.
3seventy SMS Marketing
SMS marketing is a strong marketing tool because it allows you to reach your customers directly without the noise from other companies. 98% of all SMS (text messages) are opened and read within five seconds.
3seventy is one such tool that let’s you access your buyers inbox anytime. Organizations like Washington Redskins and Caribou coffee used 3Seventy to increase opt-ins and grow their databases. You can use this tool to communicate immediately with your buyers. This will help you increase engagement by allowing you to create dialogue between you and your customers no mobile. You can also manage conversations and survey your buyers via sms. The biggest advantage is you can create and manage all the coupons, sweepstakes and rewards along with creating mobile sites for your business.
February 11th 2014
Mobile Engagement Platform Enables “Caribou Perks” Customer Loyalty Program to Harness the Power of Text and Increase Customer Engagement
3seventy, a leading global provider of mobile engagement solutions, today announced a new contract with Caribou Coffee to serve as Caribou’s mobile messaging partner. As part of the terms, 3seventy partnered with Caribou to launch a customer loyalty program, Caribou Perks. Since the program’s launch on January 2, 2014, more than 163,000 customers have registered in Caribou Perks; 55% opted to receive text messages as a means of receiving reward information.
Caribou has been a 3seventy partner since 2012, beginning with early stage mobile marketing strategies focused on enhancing the experience of Caribou’s customers in the mobile space. In phase 2, 3seventy designed a mobile-friendly website to provide Caribou’s customers with better mobile site accessibility, along with launching a text messaging campaign featuring monthly news and special offers.
“A large portion of our loyal Caribou guests want to exchange information with us via text messaging or by accessing our mobile site,” said Michele Vig, Vice President of Marketing at Caribou Coffee. “3seventy’s mobile engagement platform helps us customize communications with our on-the-go-fans by engaging in dynamic two-way dialog that offers unexpected, surprise and delight rewards.”
Read the full release here
February 4th 2014
Former SAP Executive Gregory Dunn to Help Guide Growth Efforts for 3seventy’s Mobile SMS Engagement Platform
3seventy, a leading global provider of mobile engagement solutions, today announced the appointment of mobile industry expert Gregory J. Dunn to the company’s board of directors. In this role, Mr. Dunn will help guide 3seventy’s exceptional growth with a focus on streamlining operations and maximizing profitability.
With more than 25 years of wireless industry experience, Mr. Dunn most recently served as a Vice President at SAP, which included global responsibility for Product Innovation and Solutions for its Mobile Services division. During his tenure at SAP and its predecessor company, Sybase 365, Mr. Dunn led the Americas region with direct responsibility for sales and engineering for carrier and enterprise services, growing the company from early inception to its acquisition by Sybase for $425 million in 2006. Sybase was acquired by SAP in 2010.
“We are thrilled to add such a savvy mobile leader to our board of directors,” said Teresa Smetzer, CEO of 3seventy. “I look forward to leveraging the tremendous depth of Greg’s mobile expertise, global experience, and business acumen. His demonstrated skill at growing mobile firms will provide a tremendous boost to 3seventy’s success.”
Read the full release here